
Chris Campbell has compiled handful of articles on the advantages and disadvantages of being first-mover in your space.
Here are a few highlights:
- Too many first-movers put too much emphasis on marketing their product and not enough on making sure their business works.
- "No advantage lasts forever, and the wise business knows that it is much harder to keep an advantage than it is to get it in the first place. First-mover status must never be a strategy in and of itself, only the prelude to a larger and longer strategic plan."
- Seth Godin: "Yes, you must be first (and right) in that market or this market.
But that doesn't mean you have to be first (and right) in the universe."





